Shopkins Kinstructions :30

With Shopkins being the #1 most popular toy in America right now, we were super excited to produce this :30 TV commercial for the new Shopkins Kinstructions brand.  Our table top set design had particular focus, as it needed to feel true to Shopville, but also have its own “Kinstructions” flavor.  And of course, beautiful macro cinematography is key when your stars are 1-inch tall figures!

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