Shooting toys is a blast because it’s always something different, especially when it comes to set design.   For the Qixels television commercial, we were asked to build a “pixelated” boys’ bedroom, with retro video-game-inspired music and animation to match.  Fun sound design was the final touch that made the Qixels characters come to life.   And here you go… The world’s first new look at an amazing boys’ craft brand!