California State Fair “Moments”

Good tourism commercials move you.  They spur you to book a flight, hop in the car, or to buy a ticket.  Working with Sacramento-based ad agency Uncommon, we filmed this TV commercial for the California State Fair on location at Cal Expo. The goal: connect with Californians’ nostalgia, remind them of their amazing fair memories, and inspire them to rediscover the event.

Posted in Tourism and tagged with , , , , , , , , , , . RSS 2.0 feed.