Santa Cruz, California, has a vibe all its own. It’s not glitzy like LA. Not crunchy like San Francisco. Not fancy like Carmel or Pebble Beach. It’s just… chill.
When ad agency Mering Carson tasked us with capturing the spirit of Santa Cruz, we were up for the challenge! We spent a few beautiful days filming Santa Cruz’s magnificent beaches, old growth forests, surfing, skating, playing fetch with dogs… And hopefully we captured a little of what makes this area so special.